How To Avoid Greenwashing When Choosing Eco-friendly Products

By BenOni | March 6, 2023

When it comes to being eco-friendly, it’s important to do your research to make sure you’re not being greenwashed. Greenwashing is when a company makes misleading or unsubstantiated claims about their products or practices in order to appear more environmentally friendly than they actually are.

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Here are some tips to avoid greenwashing:

Check for third-party certification: A good way to tell if a company’s claims are legitimate is to look for third-party certification. This means that an independent organization has verified that the company meets certain environmental standards.

Do your own research: In addition to looking for third-party certification, you can also do your own research on a company and their practices. This might involve reading product labels carefully, looking up information on the company’s website, or even contacting the company directly to ask questions.

Be skeptical of claims: If a claim sounds too good to be true, it probably is. Be skeptical of any company that makes unsubstantiated claims about their products or practices.

Look for the whole picture: It’s important to consider the whole picture when it comes to a company’s environmental claims. For example, a company might use recycled materials in their products, but if they’re not also working to reduce energy consumption and waste, they might not be as eco-friendly as they claim to be.

By following these tips, you can avoid being greenwashed and make sure you’re really making a difference for the environment.

When it comes to eco-friendly products, it’s important to do your research to avoid being greenwashed. Greenwashing is when a company makes false or misleading claims about their products being environmentally friendly. Here are some tips for avoiding greenwashing:

Look for third-party certification

Third-party certification is when an independent organization has verified that a product meets certain environmental standards. This is a good way to know that a product is actually eco-friendly and not just being marketed as such.

Do your own research

Don’t just take a company’s word for it that their product is eco-friendly. Do your own research to find out more about the product and how it impacts the environment.

Be skeptical of marketing claims

Companies often use greenwashing tactics in their marketing to make their products seem more environmentally friendly than they actually are. Be skeptical of any claims made about a product’s environmental benefits and look for independent verification.

By following these tips, you can avoid being greenwashed and make sure you’re really choosing eco-friendly products.