How To Write An Elevator Pitch That Sells

By BenOni | April 8, 2023

You only have a few seconds to make a good impression. Here’s how to make sure your elevator pitch sells your product or service.

As a small business owner, you’re always looking for ways to market your products or services. One way to do this is to have a great elevator pitch.

An elevator pitch is a short, concise explanation of your business that you can use to quickly and effectively market your products or services.

The key to a successful elevator pitch is to make it interesting, engaging, and relevant to your audience. Here are a few tips to help you write a successful elevator pitch:

Keep it short and sweet.

Your elevator pitch should be no longer than 30 seconds. This is just enough time to give your audience a brief overview of what you do and why they should care.

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Start with a strong hook.

Your elevator pitch should begin with a strong hook that will grab your audience’s attention and make them want to hear more.

Clearly explain what you do.

Once you have your audience’s attention, you need to clearly explain what it is that you do. Be sure to use simple, easy-to-understand language.

Highlight what makes you unique.

What makes your business different from your competitors? Why should your audience care about your products or services? Be sure to highlight what makes you unique in your elevator pitch.

Use persuasive language.

Your elevator pitch should be persuasive and convincing. Use language that will make your audience want to buy what you’re selling.

Practice, practice, practice.

The only way to perfect your elevator pitch is to practice it as often as possible. Deliver your pitch to friends, family, and strangers until you have it down pat.

By following these tips, you can write an elevator pitch that will effectively sell your products or services.