The Future Of Video Marketing Services

By BenOni | April 27, 2023

The video marketing landscape is constantly evolving. What was once considered cutting-edge quickly becomes outdated, and new trends emerge every year. As we move into 2019, there are a few video marketing trends that are sure to make an impact.

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Shorter Videos

In the past, video marketers have been advised to keep their videos short, preferably under two minutes. However, as attention spans continue to decline, shorter videos are becoming even more popular. In fact, some platforms, like Instagram and Snapchat, are built specifically for short, attention-grabbing videos.

Live Videos

Live videos are also becoming more popular, as they offer a sense of urgency and immediacy that other videos lack. Live videos also tend to be more personal and intimate, giving viewers a behind-the-scenes look at your brand.

Vertical Videos

Most videos are shot in horizontal, or landscape, orientation. However, as more and more people view videos on their mobile devices, vertical videos are becoming more popular. Vertical videos are easier to watch on a small screen and don’t require viewers to turn their phones to view them.

Augmented Reality Videos

Augmented reality, or AR, is a technology that overlays digital images and information on the real world. AR videos are still in their infancy, but as the technology continues to develop, we expect to see more and more brands using AR in their videos.

Personalized Videos

personalization is one of the most powerful tools in marketing, and it’s only getting more important. As technology gets better at understanding who our audiences are and what they want, we’ll see more and more videos that are personalized to the individual viewer.

Interactive Videos

Interactive videos are another way to engage viewers and give them a more personalized experience. Interactive videos can take many forms, but they all allow viewers to control the video in some way, whether it’s by choosing the story they want to see or by answering questions that affect the outcome of the video.

User-Generated Videos

User-generated content, or UGC, is any content that is created by your users, rather than by your brand. UGC can take many forms, but video is one of the most powerful. UGC videos are authentic and trustworthy, and they can be a great way to connect with your audience.

360-Degree Videos

360-degree videos are a type of virtual reality, or VR, that allow viewers to look around in a 360-degree environment. 360-degree videos can be used to give viewers a realistic look at a product or service, or to take them on a virtual tour of a location.

Micro-Videos

Micro-videos are short videos, usually under 15 seconds, that are designed to be consumed quickly and easily. Micro-videos are perfect for social media, where they can be used to grab attention and drive traffic to your website or blog.

Episodic Videos

Episodic videos are a type of video series, usually released on a regular schedule, that tells a story or covers a specific topic. Episodic videos can be a great way to keep viewers engaged, and they can be used to build a following for your brand.