The Psychology Of Selling Mirrors

By BenOni | February 20, 2023

Most people think that the psychology of selling is all about convincing people to buy things they don’t need. But the truth is, the psychology of selling is more about understanding what motivates people to buy in the first place.

One of the most important things to understand about human motivation is that we are constantly trying to reduce the amount of psychological tension we feel. That’s why we seek out things that make us feel good, and avoid things that make us feel bad.

So, when you’re trying to sell something, it’s important to understand what kind of psychological tension your potential customer is trying to reduce. For example, if someone is looking to buy a new car, they may be motivated by the desire to reduce the amount of stress they feel about their current car breaking down. Or, if someone is looking to buy a new house, they may be motivated by the desire to reduce the amount of financial insecurity they feel about their current housing situation.

Once you understand what kind of psychological tension your potential customer is trying to reduce, you can then tailor your sales pitch to address that specific need. For example, if someone is looking to buy a new car because they’re worried about their current car breaking down, you could focus your pitch on the reliability of the new car you’re selling. Or, if someone is looking to buy a new house because they’re worried about their current housing situation, you could focus your pitch on the stability and security that the new house will provide.

The bottom line is that the psychology of selling is all about understanding what motivates people to buy. Once you understand what motivates your potential customers, you can then tailor your sales pitch to address their specific needs.

Have you ever wondered why people are so drawn to buying mirrors? Sure, they’re functional objects that we need in our homes, but there’s something more to it than that. Mirrors have a way of capturing our attention and making us feel captivated by our own reflection.

There’s actually a psychological explanation for this phenomenon. It’s called the “self-consistency principle” and it dictates that we humans tend to seek out information and experiences that confirm our existing beliefs about ourselves. So, if we believe we’re beautiful, we’re more likely to buy a mirror because seeing our reflection will reinforce that belief.

Interestingly, the self-consistency principle also works in reverse. If we have a negative belief about ourselves, we’re likely to avoid anything that could potentially challenge that belief, including mirrors.

So, the next time you’re at the store and you see a beautiful mirror for sale, don’t be too quick to write it off as a frivolous purchase. It may just be the perfect way to give your self-esteem a much-needed boost.