Tik Tok, The Phenomenal Music Application From ChinaBy Ben Oni | February 5, 2020
This music application is just 3 years old but has already defeated 2 very popular social media applications, Facebook and Messenger. According to the Store Intelligence Data Digest report made by Sensor Tower, TikTok was downloaded more than 700 million times during 2019, which makes them the second most downloaded application and only lost to WhatsApp.
TikTok is a video-sharing social networking service owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. It is used to create short lip-sync, comedy, and talent videos. The app was launched in 2017 for iOS and Android for markets outside of China. ByteDance had previously launched Douyin (Chinese: 抖 音) for the Chinese market in September 2016. TikTok and Douyin are similar to each other but run on separate servers to comply with Chinese censorship restrictions. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. It is popular in Asia, the United States, and other parts of the world. TikTok is not available in China, and its servers are based in countries where the app is available.
In the US, 52% of TikTok users are iPhone users. While TikTok has a neutral gender-bias format, 44% of TikTok users are female while 56% are male.TikTok’s geographical use has shown that 43% of new users are from India. TikTok has proven to attract the younger generation, as 41% of its users are between the ages of 16 and 24. Among these TikTok users, 90% say they use the app on a daily basis. In the three years after it launched in September 2016, TikTok had 500 million active users.
What is interesting about this application?
Music has a very important role in making videos. In Tik Tok, music features are divided into several categories such as Valentine, K-Pop, Party, Indonesia and so on. In addition, the available music can also be adjusted to the type of video, for example if the promotion uses comedy content, then the theme music can be chosen comedy.
Stickers and Effects
If the business has confirmed the concept to be made, the next thing to do is to determine the stickers and effects as a complement in the promotional video.
Voice Changer Function
Tik Tok has a very unique sound effect. There are eight sound effects that can be tried ranging from sounds like tupaim male voice, vibra, electronic, echo, mic, elf and giant.